Sioux Falls Family YMCA
www.siouxfallsymca.org

Objective:
Reposition the Sioux Falls Family YMCA to
increase membership. Redesign newsletter to
bring stories of interest to current and potential members. Redesign web to be more visually
pleasing and user friendly. Current design
allows the YMCA to update content. Use TV
and newspaper to increase memberships and
establish the YMCA's position as a place for the
whole family.

Solution:
Through consistent use of graphic elements and
stylized photography, we created a recognizable
campaign that targets new memberships, family
involvement and unique, new classes offered.

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